01
AI & Machine Learning Infrastructure
Foundation model companies, agent platforms, orchestration, and inference infrastructure. We help teams cut through the AI-native noise with a category story enterprises can procure against.
Industries
Category work for product-led companies.
We work with venture-backed technology companies selling into enterprise buying committees. Different sectors — same underlying problem: sharp product, blurry position.
02
Enterprise SaaS
Horizontal platforms selling into Fortune 1000 buying committees. Positioning that speaks to security, ROI, and executive sponsors — without sounding like every other vendor in the RFP.
03
Developer Tools & Infrastructure
PLG-native companies transitioning from bottoms-up adoption to enterprise expansion. We rebuild the narrative for the second buyer without abandoning the first.
04
Fintech & Vertical SaaS
Regulated-industry platforms where trust, compliance, and category clarity are the difference between a pilot and a rollout.
05
Data & Analytics
Modern data stack, observability, and analytics platforms competing on category definition as much as capability.
06
Cybersecurity
Threat, identity, and governance categories where a sharp point of view earns board-level conversations and buyer trust.
Who we work with
Executive-level engagements.
- Founders & CEOs
- Chief Product Officers
- Chief Marketing Officers
- Heads of Revenue
- Boards & investors
Start here
Own your category.
A 30-minute strategy call to pressure-test your positioning against the market you actually want to win.
Book a strategy call